Review: Targeting a Digital / Physical Retail Experience

I did not grow up with big box stores but boy do I really enjoy a good Target (or shall I say Targét given the fancy designer collaborations they do from time to time)! And, because I do shop at Target, I’ve become very familiar with their iOS app (if you know me, I’m an Apple person so can only speak to this version).

The Target app is probably one of the best apps I’ve seen in the retail space hands down. It does a phenomenal job of blending the digital and physical shopping experiences in a seamless way. The UX of the app captures an understanding that Target’s customers will take their phone everywhere, including into their local store, and in that context it becomes a companion to guide you through the store. Alternatively, it’s just as simple to sit on your couch and have stuff delivered straight to your door either from your local store in minutes or via a warehouse in days. Continue reading “Review: Targeting a Digital / Physical Retail Experience”

A Fitness Tracker for Lightweights: the Motiv Ring

Over the summer, I was complaining to a colleague about my love/hate relationship with fitness trackers. I fell in love with the Fitbit for a few years but I found their trackers didn’t really last. That’s something I’m less inclined to be okay with given how much more I pay attention now to where my waste goes. And, the other factor important for me is a tracker that fits nicely under my boxing gloves — something that sometimes wrist-based trackers aren’t always great at.

My colleague then suggested I check out the Motiv fitness tracker.

On the surface, I was excited so naturally I ordered it immediately. The price point ($199.99) made it not so expensive that it seemed unattainable but definitely pricey enough so that I had some expectations about it being moderately good going in. After using it for a couple of months now, I can walk you through the good, the bad and my closing thoughts on whether it’s a good buy or not.
Continue reading “A Fitness Tracker for Lightweights: the Motiv Ring”

I did the Quantic EMBA program, here’s what happened

Many of my best life decisions were made by saying, “Let’s see where this goes!” When my husband and I started dating, for instance, I thought, “This will be fun for the summer until we break up; we’ll go off to college in different cities and never see each other again.” And then that never happened: we were both in New York and the rest is history.

I can say something similar happened when I decided to apply for the Smartly Quantic program. I had just finished paying off 27K of student loan debt and the prospect of going back to school (read: more debt) was not exactly tempting. And the truth is age is a major factor; going back to school in my 30’s was going to put a major cramp in my life goals of owning a home and having a child.

I saw ads for what was then marketed as “Smartly” on the train (specifically their fee-free MBA program) and figured it was worth at least throwing my hat in the ring. What happened next was unexpected; I was admitted to their Executive MBA track given my work experience. This track normally comes with a fee and I was offered a full scholarship to cover the one year program.

I honestly didn’t think I would be accepted so now that I was, at no cost to me, I had to make a decision — should I do it?
Continue reading “I did the Quantic EMBA program, here’s what happened”

Reviewing the Leica Q

Lately, I’ve been into carrying smaller purses on the weekends. It forces me to think about the bare essentials and probably reduces strain on my shoulders that are accustomed to carrying a bag that can at worst accommodate a 13″ work laptop or at best carry around my 9″ iPad plus a number of other odds and ends (giant wallet, makeup bag, etc).

This is a big shift for me as, for a while, I was only buying bags that could fit my camera. Since my camera (Canon DSLR) takes up a lot of room, I’ve been seriously considering down-sizing and have rented other cameras over the last 6 months just to get an idea of what I might like to buy (or not). When Adorama Camera had their infamous Passover rental special (10 days more or less for the cost of a weekend), I decided to pick up a camera I had wanted to try the last time they had one of these sales — the Leica Q. Continue reading “Reviewing the Leica Q”

Watching This is Like Watching Clueless: HBO’s New Series GIRLS

Over the past few weeks, my social networks have been abuzz about the new HBO series, Girls. Girls is the brainchild of Lena Dunham who is currently a media darling after her film Tiny Furniture was received with much acclaim on the festival circuit. The 26 year-old Dunham, who writes and directs Girls, also stars in the show as the character Hannah. Among my contacts, the Judd Apatow produced show has received mixed reviews but I decided to watch the pilot (currently available on YouTube) and give it a chance. This is my take and I would warn you that there may be some spoilers in the following so you may want to watch first and read the rest of this after you watch.

The pilot begins with the character Hannah having dinner with her parents at what appears to be a fancy restaurant. As she shovels food into her mouth, her parents begin to slowly reveal that they no longer wish to bankroll her New York City lifestyle. We find out Hannah has been out of college for two years now and is working an internship while trying to finish writing her memoirs. At the time of this writing, I’m just a couple of years older than Dunham as I’m going on 28 years-old in July. When I was two years out of college, I wasn’t working an unpaid internship while my parents paid for all of my expenses. On the contrary, I had to work. Immediately following graduation, I found a job. Not particularly well paid compared to some of the jobs my classmates landed at financial firms, but it was a job nonetheless — it paid the bills. In Girls, the prospect of having to try and find a job horrifies Hannah and she spend most of the rest of the scene arguing with her parents and trying to convince them to continue to financially support her. I know lots of twenty-somethings, and most of them don’t behave this way.

Later in the episode, we are introduced to Hannah’s best friend Marnie played by the stunning Allison Williams. Williams actually feels like the most realistic character. She is portrayed as an ice queen as her boyfriend clearly likes her far more than she likes him. Marnie and Hannah even discuss the possibility of Marnie potentially breaking up with him because he is simply too nice for Marnie. This character is at least self aware as she notes “I feel like such a bitch” for wanting to dump a guy who, as far as we know, has been nothing but doting. However, I have a qualm with this scene: who hangs out in the tub naked with their girlfriends shaving their legs together? I dormed in college and, Judd Apatow, I can assure you this probably happens less often than you’d like to believe! Also, we hear that they watch Mary Tyler Moore together but, correct me if I’m wrong, Mary Tyler Moore was a WORKING GIRL. These girls don’t seem to do much of anything, but we’ll get to that in due time.

To follow the Sex and the City mold, Girls appears to follow four primary protagonists with Dunham playing the lead (the Carrie role, if you will). The next character introduced, Shoshanna, even makes reference to this. She points out her Sex and the City poster to her new roommate, British cousin Jessa. Shoshanna, played by Zosia Mamet, is over the top in her enthusiasm for the show and which Sex and the City character she most embodies. While I don’t think it’s a stretch, what should have been a nod with a smirk to a former HBO heavyweight and similarly themed series is instead a long, drawn out, drunken overt surly wink. To say it felt forced is an understatement.

When Hannah’s character is at her internship, we meet our first minority — the Asian graphic designer who is apparently more valuable than Hannah because she knows Photoshop! Her scene ends swiftly as Hannah’s boss interprets her “I can’t afford to work for free anymore” comment as “I quit.” This then leads Hannah into the arms of her actor lover with whom we can assume she’s had an off again, on again history. They wax poetic about the working world and the lover, Adam, confesses that his parents don’t support him — wait for it — his grandma does! Adam’s grandma gives him $800 a month towards living expenses so, as he puts it, “I don’t have to be anyone’s slave.” At this point, I’m almost ready to turn off the TV and walk away. Again, I’m not in my 30’s — I’m a twenty-something with lots of twenty-something friends. My friends who aspire to be actors work their fucking asses off. Most of them work crappy jobs at Starbucks or administrative assistant gigs that give them the flexibility to go out on auditions and work on their personal projects. It’s not easy for them and most of them don’t have their grandma’s giving them what amounts to rent every month.

The interaction between Hannah and Adam is so awkward it hurts. Hannah can stand up to her parents to try and make them give her money but she’s weak and powerless when with Adam? She asks Adam to retrieve a condom before they have sex and he replies “I’ll consider it.” Later, she confides in him about how her rapid weight gain spurred her tattoos to which he replies, “You’re not that fat anymore.” All of this seems normal to Hannah; she doesn’t bat an eye. And their sex scene is probably the worst of it; I know premium television seems to require them, but in this case it really didn’t seem necessary at all.

Finally, toward the end of the episode, Hannah — who is now high on some sort of opium tea — decides to storm into her parent’s hotel room and demand that they support her because she has a “voice of a generation.” If Lena Dunham’s voice is the voice of a generation then it clearly isn’t mine. Her voice, which I assume is scattered over all these characters, tells of a breed of entitled bratty little girls. In keeping with the entitlement, Hannah pleads “All I’m asking for is $1100 per month every month for the next 2 years.” Wow, what I would’ve given to have someone gift me $1100 per month! Instead, I had to earn it. And to be honest with you, I probably earned that much working while I was in college full time!

The end of the episode leaves a particularly bad taste in my mouth. Hannah’s parents check out of the hotel and Hannah wakes up in their hotel room, alone. Her first inclination is to order room service! Yes, room service after her parents explained how they can’t afford to, you know, pay for this make-believe lifestyle she leads. Upon finding that the room service tab is fully closed, she decides she should leave before housekeeping comes. On the hotel room desk, she finds an envelope addressed to her with some money. Her parents also left an envelope on the desk for housekeeping. Hannah steals the money left for housekeeping and pockets it before leaving. Oh, and by the way, at the end of the episode we get minority sighting #2; the homeless black man that sings at Hannah as she walks down Sixth Avenue. I thought there were more minorities in New York City, but I guess I’m just mistaken.

One of my friends, who saw this show before I did, described the girls as “vapid” and I can’t say I blame her. Girls is a terrible portrayal of elite, entitled twenty-somethings living a fantasy Disney princess life in New York City on borrowed money and/or trust funds. But perhaps I’m not part of the key demographic for this show as I’m not white, I don’t live outside my means and I don’t have other people footing my cable bill? To be honest, this makes me rather sad. I was looking forward to Girls being an exploration of coming of age as women in a big city where you need to work hard (and sometimes get a lucky break here and there) to survive. Instead, it was a bunch of unredeemable adult characters acting like little girls. But, as the title suggests, maybe that’s the point. Though, after that pilot, I won’t be sticking around to find out.

What’s the deal with Warby Parker?

As many of the dozens of you who read my blog know, I wear glasses pretty much daily. On a rare occasion, I might break out the contact lenses, but like I said, it is rare. I find that contact lenses put a huge strain on my eyes during the course of a normal work day where I generally sit in front of a computer screen most of the time. And I’m still very scared of laser surgery where they slice open your eye (!) so, yeah, I wear glasses.

I’ve been wearing the same frames for years now. I originally found them for sale on ebay and purchased them something like 5 years ago. After years of wear, they started to get old so I decided to do a search for new frames again. I looked around and didn’t see much I liked. I ended up buying the same frames again but in a different color. These are the frames that I’m wearing now. I really like them, but they are starting to age and it might be that time where I decide to get new glasses (especially with insurance…score!).

My first thought this time was to try a different sort of online purchasing experience. Warby Parker (warbyparker.com) has revolutionized the purchase of glasses by taking the whole experience, with the exception of the eye exam, online. You send them your prescription, pick glasses, and BEHOLD, you have new glasses shipped to your door. Also, they are a company committed to good. For every pair of glasses you buy, they send a pair of glasses to someone in need. I’m a sucker for a good cause. Continue reading “What’s the deal with Warby Parker?”