Wearable tech has been all the rage for a little while now. Everyone is glued to their mobile phone so it seems perfectly reasonable to wear something on our body that makes that connection a bit more seamless. The NIKE Fuel Band was an attractive option but was primarily geared at folks who were interested in measuring their physical fitness rather than the number of likes on their latest Instagram photo. Alternatively, the Moto 360 Smart Watch is — quite frankly — very smartly designed and a great companion for an Android phone…but it is LARGE and in charge. For a woman with a slight wrist like myself, the 360 is simply ginormous.
While I’m a firm believer that companies don’t need to make a “pink one” to appeal to women, I do believe that the wearables market is a bit more nuanced. This might sound vain, but I’m in the market to buy a wearable and would like to have something I’m likely to wear daily meaning that it is less likely to clash with my existing wardrobe. Since I am in the market for such a device, I started doing some research to see what exists besides the obvious wrist devices from Jawbone, Samsung, Nike and Motorola. I found that there are quite a few options but none seems to stand out as a clear definitive winner.
A more straightforward entrant to the wearables market from the fashion world is Tory Burch. Burch has actually partnered with Fitbit to essentially create “cases” for their Flex tracker product. Instead of the band typically associated with Fitbit products, Fitbit Flex users can insert their Flex into various Tory Burch wearable accessories. At current time, there are three different finish options for a cuff and three different finish options for a pendant. The pendant seems to be an elegant solution to counting your steps while also looking elegant for a business meeting, for example. However, as you can guess, this integration purely tracks your activity and, unlike some of the other examples noted, doesn’t provide any degree of interaction or push notification.
So, while wearable technology has been flooding the market lately, it doesn’t appear that there are any clear definitive winners — especially with many products officially coming to market in the first half of 2015. With the Apple Watch set to debut in Q2 of 2015, it will be interesting to see how that changes the market. Personally, I’m very curious to see how the Apple device will impact the market of wearables for women, specifically. Apple doesn’t market its devices specifically to women but they’ve already indicated their watch will come in a smaller size that seems to respond to the fact that many existing wearable watches (like the Motorola watch) are just too large for some wrists. That said, I’m not fully sold on the Apple Watch based on what I’ve seen so far. But then again, I said the same thing about the iPad and now I happily tote one around on my travels.
If you’ve tried any of the devices I’ve noted, please feel free to let me know in the comments!