Unwritten Rules of Management: Air Cover

Recently I was discussing something fairly innocuous with a member of my team. Given there was a very small financial outlay for what I was planning, I mentioned I’d take it up with our manager just to confirm it’s not a big deal.

At that moment my direct report joked, “You can just do it and if anyone bristles, you can blame me.” I told him the first “rule” of being a decent manager is to not throw your team under the bus!

And this got me thinking that there are so many of these unwritten rules that I should share given it took me over 15 years of work experience to learn them!

Continue reading “Unwritten Rules of Management: Air Cover”

Transitioning from Peer to Manager

Early on in my career, I was given the opportunity for a promotion to lead the team I was on; this meant becoming senior to folks who had been my peers. While I was appreciative of the opportunity and others recognized my work ethic merited the offer, no one prepared me for the awkwardness of this transition. So. Very. Awkward.

Recently, I was approached by someone going through a similar transition and wanted some of my advice. I am sure I’m not the first to give this kind of advice and, obviously, your mileage may vary, but there are some basics that everyone going through this kind of thing should know.

Continue reading “Transitioning from Peer to Manager”

A Small Omission: Gran Turismo Sport and Female Gamers

The other day, my husband decided to share a trailer for the latest Gran Turismo game that was unveiled for the Playstation console at the latest E3 events. I remember playing Gran Turismo games with my little brother way back when on the original first Playstation! I also really enjoy, now as an adult with a driver’s license, having the opportunity to drive high performance cars from time to time; though, most of the time, I’m rolling around in a compact car with good fuel economy thanks to Zipcar. All that said, we watched the trailer together and were in awe of the beautiful graphics that made sleek sports cars look even sleeker.

However, while the game graphics look fantastic, I noticed a small omission in the trailer I watched. Let me explain.

At about 45 seconds into the video, multiple world flags appear circling the globe with some text overlayed that says “Driving is for Everyone.” I thought that was cute and chuckled softly to myself. Yes, driving should be for everyone because, personally, I find it fun and convenient for getting across this giant country we live in.

By about 2 and a half minutes in, they start presenting images about live tournaments they’ll be running regularly. I think to myself, “How the hell are they going to manage that?” but I’m sure they’ve figured out some way to automate it so that people can play in these tournaments online and it works fairly seamlessly.

At 3 minutes in, the screen now reads “Open to all ages, anyone can enjoy” but all the faces I see feverishly playing the new game are men. Eight seconds later and I think I’ve spotted ONE woman deep in the background at this tournament event they are showing footage from. Another six seconds go by and I see a crowd of people clapping for the game, not sure if they are fans or journalists but it is fairly clear that they are also ALL men. By 3 minutes and 38 seconds into the video, it is still a sausage fest with a group of male victors celebrating.

By 3 minutes and 50 seconds, I finally see a woman in the foreground and she is congratulating a winner, who is of course male. Continue reading “A Small Omission: Gran Turismo Sport and Female Gamers”

In Defense of Cold Feet

Right now the temperature is starting to warm up in New York. However, it’s inevitable: winter will be here again before we know it.

Ned Stark in Game of Thrones
#winteriscoming

And every winter, I’m freezing to death because at some point in time I wore the wrong shoes. Like that time I was going to Philadelphia and needed a headphone splitter so my husband and I could co-watch a movie on the bus ride down. I spent the better part of an hour searching for one while the snow came down around me. All I found was that my boots had sprung a leak and that apparently the only place to buy dry socks in TriBeCa is at the Equinox where you will spend too much money for them (do rich people not need socks?!).

Continue reading “In Defense of Cold Feet”

The Pink One: Designing for Women

Inc Magazine published an amazing piece by Jen Alsever in 2014 outlining how companies should market tech to women. In short: Houston, we have a pink problem!

I have no idea where this came from but there appears to be some prevailing logic among marketers (perhaps mostly the male decision makers? I digress…) that women will buy something as long as the item in question is pink. Perhaps the worst (and simultaneously best!) example of this is when BIC, the company that creates writing implements, decided to create “BIC for Her.” The marketing for this pen — which, by the way, was just like their other pens except pink on the outside — seemed to imply that women had been waiting eons and FINALLY the good folks at BIC created a pen for the ladies! Needless to say, Amazon reviewers have had a field day with this.

Today I discovered that KOSS, a brand that creates affordable headphones that I happen to really like, has a rather unfortunate filtering criteria on their shopping website.

forwomen

Within the “earbuds” category, KOSS’ filtering criteria tells me that in the “For Women” category there is only one option. Who on earth decided that of the 20 earbuds listed on their shop, only one pair was appropriate for women? And furthermore, who decided that the “FitBuds” (which come in colors like Coral and Mint!) are exclusively for women? Do men not enjoy colorful earbuds? And, while I can acknowledge that maybe some women have smaller ears, surely having small ears / ear canals is not a problem exclusively faced by women. That said, I own earbuds from KOSS; the ones I own are not in the “For Women” category which begs the question: why even have a “For Women” category at all? How about filtering criteria based on scale (large buds / medium buds / small buds)? Or filtering criteria based on color (colorful / printed design / black)?

Not only is the KOSS approach lazy but it’s also insulting and demeaning to women. While brands probably do not intend for this to be the result, they are making assumptions about a market they are trying to reach. These assumptions are simply validating that they know very little about the market they are aiming for and have done very little to educate themselves. And I say it is lazy because, per Alsever’s second point in the Inc article, “women” is pretty broad as far as being a segment you are looking to target.

In the past, I came down on the Coach handbag company for this but it seems like their website has evolved! Their marketing used to infer that their beautiful leather totes and briefcases were only of interest to men. Their web shopping experience used to put all of these bags under the “Men” heading. Now, I’m happy to say that under “Women” they have a “Business Bag” category which includes many of the fine leather bags that are gender neutral. They also have a “For Everyone” header which is nice to see for gender identities that aren’t so black and white.

In short, I’ve reached out to KOSS on their Twitter account to implore them to fix their filtering. Given that I do really enjoy using their products, I hope they will consider making some efforts to avoid pink-washing their marketing.

Wearables for Women

Wearable tech has been all the rage for a little while now. Everyone is glued to their mobile phone so it seems perfectly reasonable to wear something on our body that makes that connection a bit more seamless. The NIKE Fuel Band was an attractive option but was primarily geared at folks who were interested in measuring their physical fitness rather than the number of likes on their latest Instagram photo. Alternatively, the Moto 360 Smart Watch is — quite frankly — very smartly designed and a great companion for an Android phone…but it is LARGE and in charge. For a woman with a slight wrist like myself, the 360 is simply ginormous.

While I’m a firm believer that companies don’t need to make a “pink one” to appeal to women, I do believe that the wearables market is a bit more nuanced. This might sound vain, but I’m in the market to buy a wearable and would like to have something I’m likely to wear daily meaning that it is less likely to clash with my existing wardrobe. Since I am in the market for such a device, I started doing some research to see what exists besides the obvious wrist devices from Jawbone, Samsung, Nike and Motorola. I found that there are quite a few options but none seems to stand out as a clear definitive winner.

MICA cuff designed by Opening Ceremony
MICA cuff designed by Opening Ceremony
One such option is the high concept Opening Ceremony designed MICA cuff by Intel. The website for this product (and reviews I came across) are pretty light on what the technical specs are for this. It’s described as a “beautiful bracelet first, a brilliant piece of wearable technology second.” This seems to explain the lack of tech specifications as it appears technology is taking a back seat here (which begs the question: do you think women aren’t interested in these details?!). As far as I can tell, it doesn’t need to be tied to a wearer’s mobile phone but then I have so many questions! How do you manage what it knows about you? What is the UI like for setting this up? Can I talk to it (to dictate messages, for example)? Will it talk to me (to feed me real-time directions while I’m walking or driving)? I assume we’ll hear a little bit more about this when it actually hits real consumers who have pre-ordered the MICA for delivery in Q1 of 2015. Rebecca Minkoff has a similar offering coming as part of a collaboration with Case-Mate but, per the fashion industry trend, the focus of all communications thus far is on how great the device will look and not so much about how it will become essential to my life.

MEMI wearable bangle
MEMI wearable bangle
An alternative to this is the MEMI (not sure why we’re always yelling these product names!) which is closer to the MICA but definitely less feature rich. In the case of the MEMI, it is a bangle with the ability to vibrate and flash some lights. You then configure what these vibrations and flashing lights mean to you so they can serve as important alerts. Their website indicates that you sync it to your cellphone so you’ll need to be within range of the device — er, actually, your iDevice as MEMI is only compatible with iPhone 4S and newer. There is definitely some value to having a way for important communications or notifications to “breakthrough” (as they put it) to your bracelet but it feels like it falls a little flat due to its lack of any sort of screen. It wins points for being discreet, but I don’t see this working its way into my everyday life. I think a successful wearable should be something that I would feel naked if I left the house without.

Ringly's "Dive Bar" option
Ringly’s “Dive Bar” option
Ringly is another wearable, similar to MEMI, except instead of a bracelet, it is a ring that resembles costume jewelry. I kinda dig the one called Dive Bar (it’s sooo pretty…) but at $195, it’s a bit steep. The manufacturers of Ringly appear to have a nicely designed app by which you can customize your ring to vibrate and change colors for a variety of different notification events. Unlike MEMI, Ringly is compatible with both iOS and Android-based phones. Of course, Ringly is still consumption only it seems. It just pushes notifications to the ring and doesn’t offer any means of responding to certain notifications (like calls or text messages, for example). This bothers me a lot about the women’s wearables market as I’m noticing a trend. There’s very little focus on helping increase productivity (can a girl get a text auto responder at least?). In the case of Ringly, their website indicates you can have a special alert to know when “he texted”; MEMI mentions you can get special alerts for when the babysitter calls — because the babysitter would be calling you, not your husband, because you know, normative gender roles and all that. I get that these are valid use cases for their devices, but they feel really limiting to me.

Yikes, Cuff! Why is she in an alley looking over her shoulder?!
Yikes, Cuff! Why is she in an alley looking over her shoulder?!
Speaking of limiting, a more scary entrant to women’s wearables is Cuff. Cuff’s positioning is that women need to be notified, tracked and kept. While its app pushes notifications to your bauble of choice — you have the choice of a few different bracelets plus a necklace — the wearable itself has a “Life Alert” type button that, when activated, notifies people (your “In Case of Emergency” list, essentially) that you may be in an emergency situation. This, for me, is a little terrifying; first, this makes the idea of a butt dial so much less innocuous. Usually, when I receive an unintended phone call, I assume the person accidentally called me; with Cuff, I’d have to assume my friend is in dire need of help and with the help of Cuff’s geolocation assistance, go find her. Second, I think this is basically saying that women need to have a safety device on their person at all times because you never know when you are going to be abducted. What a terrible thought! Doesn’t everyone need a quick way of getting in touch with their ICE contacts (I’m surprised this isn’t built into iOS…)? Why is this targeted at women? And, in a real emergency, would a woman think to use her cuff to call a friend? Would this help or hinder in a real emergency? You can decide — Cuff is available for pre-order and ships March 2015 for both iPhone and Android.

Screen Shot 2015-08-07 at 7.46.58 AMA more straightforward entrant to the wearables market from the fashion world is Tory Burch. Burch has actually partnered with Fitbit to essentially create “cases” for their Flex tracker product. Instead of the band typically associated with Fitbit products, Fitbit Flex users can insert their Flex into various Tory Burch wearable accessories. At current time, there are three different finish options for a cuff and three different finish options for a pendant. The pendant seems to be an elegant solution to counting your steps while also looking elegant for a business meeting, for example. However, as you can guess, this integration purely tracks your activity and, unlike some of the other examples noted, doesn’t provide any degree of interaction or push notification.

So, while wearable technology has been flooding the market lately, it doesn’t appear that there are any clear definitive winners — especially with many products officially coming to market in the first half of 2015. With the Apple Watch set to debut in Q2 of 2015, it will be interesting to see how that changes the market. Personally, I’m very curious to see how the Apple device will impact the market of wearables for women, specifically. Apple doesn’t market its devices specifically to women but they’ve already indicated their watch will come in a smaller size that seems to respond to the fact that many existing wearable watches (like the Motorola watch) are just too large for some wrists. That said, I’m not fully sold on the Apple Watch based on what I’ve seen so far. But then again, I said the same thing about the iPad and now I happily tote one around on my travels.

If you’ve tried any of the devices I’ve noted, please feel free to let me know in the comments!

On Being an Adult: Handling Conflict in Professional Settings

There’s a story of some weight unfolding around some people in the tech community who were fired as a result of some offensive-leaning comments made at PyCon. I won’t go into too much detail but basically a woman, Adria Richards, overheard some comments which she deemed to be offensive. She tweeted about them and included in said tweet a photo she snapped of the men who made the comments. The men’s identity was eventually confirmed by the conference organizers and not only were they booted from the conference but they also lost their jobs. Richards, who tweeted about the behavior that she deemed to be offensive, has also lost her job. Reactions to the story have been mixed. Should the guys have made the comments? Should the photo have been posted on Twitter? Were the comments blown out of proportion? Should anyone have been fired? Everyone has their own opinion and, for better or for worse (I hear Richards is on the receiving end of threats of bodily harm), the right to express that opinion.

I don’t want to fan any flames here so I won’t go into my opinion on the matter. To be honest, the issue is not black and white so I’m sure we could discuss that for hours on end. My objective is to talk about something that never really gets discussed as much as it should: conflict resolution in professional environments. Continue reading “On Being an Adult: Handling Conflict in Professional Settings”

Where did all the cowgirls go?

I recently read a blog post by Clay Shirky about the difference between how women talk about their own abilities versus men. He wishes that more women would stand up and exert their influence because women are just as talented, smart and capable as their more effusive male colleagues. I wish for this, too.

In fact, many other women wish for this as well. COO of Facebook Sheryl Sandberg has given many a talk aimed at women. She says that women should take a seat at the table and not count themselves out by default because they want to have a family. Sheryl is living proof that it is possible to maintain a family and still be successful; and she acknowledges the challenges that come with that.

However, she also touches upon the big elephant in the room that many who talk about the disparities between men and women fail to acknowledge. A man who goes for the gold is assertive. A woman who does the same is off-putting at best, and at worst simply labeled a “bitch.” Often when I say this, people roll their eyes; Sheryl present a famous Harvard Business school study that proves this is not simply “women getting easily offended” or “being emotional” (which, by the way, is another topic for another day).

It’s an issue that permeates regardless of industry. In politics, Hilary Clinton was often given that label. Her wardrobe of pants suits and “attack dog” stance during her campaign gave her a harsh exterior in the public eye to both women and men. Tina Fey of Saturday Night Live commented on the whole thing and turned it into a positive with the saying “Bitches get shit done.”

I love that sketch because I sympathize. I am good at my job. I get things done. If that wasn’t true, I wouldn’t now be earning nearly triple what I was offered upon graduation in 2006 (in a “bad economy”, to boot!). However, as a result of my focus on process, keeping on schedule, and GSD (getting shit done), I am sure that there are many colleagues, past and present, who think I’m a bitch. In fact, I can name them (and there are, unfortunately, women among them).

And the truth of the matter is, I’m not a difficult person to work with. Despite going to school for Computer Science, I’m self-taught at a lot of things, lousy at some others and definitely still have quite a bit to learn. This invigorates me to learn more but also terrifies me at the same time; being in technology, I sometimes feel the need to know everything and be on the cutting edge. This isn’t necessarily true, but motivates me to keep on my toes and at the very least stay relevant in a few things (and, given current trends, looks like my decision not to dive head first into Flash development wasn’t so bad after all).

But the point of writing this wasn’t to brag about myself. The point is that yes, women need to step up to the plate more to brag and take credit — myself included. Often times, we shy away or defer to others when we know what the right answer is. This is a problem of self-doubt and wavering self-esteem that perhaps everyone has at times but tends to be more evident among women. However, the flip side of that is let’s call a spade a spade. When a woman steps up, do we encourage it? Or do we add to this doubt — do we doubt her abilities because of predisposed notions? Continue reading “Where did all the cowgirls go?”